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“The public is more familiar with bad design than good design. It is, in effect, conditioned
to prefer bad design, because that is what it lives with. The new becomes threatening, the
old reassuring.”
—Paul Rand
bottom of page
“The public is more familiar with bad design than good design. It is, in effect, conditioned
to prefer bad design, because that is what it lives with. The new becomes threatening, the
old reassuring.”
—Paul Rand